August 28, 2007
Jon Arnold / Elliot Katz - Microsoft Vista - Enterprise Update
On this week's podcast, Jon's guest was Elliot Katz, Senior Product Manager, Windows Client, with Microsoft Canada. Jon talked with Elliot about what Vista and Office 2007 brings to the business market, and how they are supporting today's communications and networking needs. Elliot elaborated further on key aspects of what's new with Vista, especially security and mobility. The security topic was particularly timely in light of the recent Skype outage, and Elliot commented briefly on why this was not caused by Microsoft. Elliot also noted how adoption trends of Vista compare between Canada and the U.S.
Elliot Katz
Product Manager, Windows Client
Microsoft Canada Co.
Mississauga, ON
As a senior product manager for Windows Client at Microsoft Canada, Elliot Katz is responsible for marketing strategies and key initiatives for Microsoft Windows desktop products, including the release of Windows Vista.
Elliot joined Microsoft Canada as the Windows 3.1 Product Manager in 1992. Over the past decade he has been instrumental in steering numerous products to launch, including Windows 95, Windows NT, Windows XP, Pocket PC and the Tablet PC. Having contributed to many areas within Microsoft Canada including sales, evangelism and the overseeing of product management teams, Elliot returned to his role as Product Manager for Windows Client in 2002 to drive the marketing vision of the operating system. Prior to joining Microsoft Canada, Elliot spent 15 years working with industry leaders in both hardware and software.
A native Torontonian, Elliot holds a B.Sc. from the University of Toronto and an MBA from York University. He enjoys traveling throughout Europe, bike riding, and playing defense for his pickup hockey team.
Posted at 11:40 AM • PermaLink • Comments (0)
August 21, 2007
Craig Gosselin, NewStep Networks, with Carl Ford
A conversation between Pulvermedia's Carl Ford and Craig Gosselin from NewStep Networks about some of the FMC solutions NewStep offers, including of course dual-mode call continuity, but also strong single-mode convergence, and extending the features of the PBX in meaningful ways.
Craig Gosselin, Chief Marketing Officer, NewStep Networks
Craig is responsible for business strategy, offer management, marketing, and communications at NewStep Networks. A leader with 20 years of experience, Craig has successfully led business units, marketing, and sales organizations in corporate, venture capital, and private equity environments. He has worked with leading brands in technology, financial services, and consumer products while also having managed large global operations teams.
Prior to joining NewStep, Craig served as Chief Marketing and Sales Officer at Velocita Wireless. Velocita was a Cerberus Capital portfolio company and a leader in wireless data networking with nearly $150M in revenue. The company exceeded EBITDA objectives and was successfully sold to Sprint Nextel in 2006, representing a significant increase in value.
Prior to joining Velocita, Craig served as Vice President of Sales and Channel Marketing at Virgin Mobile USA. He joined the startup company prior to market launch and led the development of the distribution network and Virgin Mobile presence at over 30,000 locations, resulting in 2 million new customers.
Previous to Virgin Mobile, Craig held the position of Senior Vice President at American Express. In this capacity, Craig was a member of the senior management team and guided a 1000 person sales and service organization that also had responsibility for internet service strategy, new account development, and product development.
From 1998 to 2000, Craig was a Managing Director with Deutsche Bank, where he was responsible for creating, building, and leading the worldwide Client Service Organization supporting the Securities Services business. In this role, Craig's organization supported the custody and security transaction needs of asset managers throughout the world. From 1986 to 1998, Craig held multiple leadership roles within AT&T, directing large sales, product management, marketing, and service organizations. In his last assignment at AT&T, Craig led the international consumer long distance business where he had profit and loss responsibility for a $3.5 Billion business unit.
Craig received a B.S. degree in Electrical Engineering from Worcester Polytechnic Institute and a M.B.A. degree from the University of Houston.
Posted at 03:44 PM • PermaLink • Comments (0)
Jon Arnold / Mark Farmer - meemo and Mobile Email for the Masses
On this week's Canadian IP Thought Leaders podcast, Jon's guest was Mark Farmer. Mark is the Vice President of Marketing for Toronto-based OceanLake Commerce, a company that has recently launched a new mobile service called meemo that works on regular cellular phones. Mark spoke with Jon about the market opportunity for consumer-based mobile email, and the need for affordable solutions that can be used with existing handsets.
He discussed how email is a natural extension of text messaging, and for the under-30 market, the time is right now for mobile email solutions such as meemo. Jon and Mark also touched on the business models that could arise from this, including both subscriber-based and advertising-based.
Mark Farmer, Vice President Marketing, OceanLake Commerce
Based in Toronto, Canada, Mark Farmer brings almost 15 years of technology and marketing experience to his role at OceanLake where he is responsible for leading market strategy, product positioning and communications. Prior to joining the company, Mr. Farmer held several senior marketing positions at various technology companies primarily in the mobile communications marketplace. Most recently he was Director of Marketing for QuickPlay Media where he oversaw the launch of the company, its brand and portfolio of mobile platforms and services. Before joining QuickPlay Media, he was Director Services Marketing at Amdocs for their services portfolio including managed services, consulting and integrations services. He came to Amdocs by way of acquisition of Solect Technology Group in April 2000. Solect was acquired for US $1.2 Billion, which at the time was the largest private acquisition in Canadian corporate history. At Solect, Mr. Farmer held various product-marketing positions with responsibility for service management and their broadband market strategy. Mr. Farmer graduated from the University of Toronto with a Bachelor of Applied Science (Engineering).
Posted at 11:49 AM • PermaLink • Comments (0)
August 13, 2007
Pulverize - Booth Staffing
This episode of the Pulverize series covers where the rubber really meets the road at a face-to-face marketing event: your booth staff. Without a capable and coordinated staff to execute your plans in the booth, all the planning and strategy you've done to plan the event will be for naught. Pulvermedia's VP and GM of Events Bill Sell speaks with CMO Glenn Gaudet about the three types of people he recommends you have in the booth:
- Salespeople
- Technical People, Engineers
- "Random" Booth Staffers
Of course, Bill has a large number of suggestions to help each kind of staffer be more effective on the floor. Listen in to learn how to maximize your ROI on booth and staff expenditures.
Posted at 05:06 PM • PermaLink • Comments (0)
Pulverize - 3 Important Event Planning Strategies
Pulvermedia's CMO Glenn Gaudet and VP & GM of Events Bill Sell team up again to discuss 3 important strategies to consider separately when planning to exhibit at a trade show:
- Lead Generation
- Branding
- PR
Posted at 04:35 PM • PermaLink • Comments (0)
